Johnnie Walker Blue Label Ultra - An Overview

Johnnie Walker Blue Label Ultra - An Overview

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Inside our quest for the lightest bottle doable, we took our vision to your team of expert glassmakers. Discovering designs and glassblowing tactics to minimise glass use without compromising durability.

Diageo is a worldwide leader in beverage Liquor with An impressive selection of brands across spirits and beer classes.

Johnnie Walker’s 5 years of research and enhancement have intended which the expertise acquired is remaining utilized throughout the selection of Diageo products and solutions.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

World Style Director at Diageo, Jeremy Lindley who led the design undertaking, claimed, “Johnnie Walker Blue Label Ultra was born from an ideation session checking out the way forward for luxurious. With other classes shifting toward light-weight – such as eyewear and higher-functionality cycling – we questioned no matter if luxury spirits could comply with fit. “We took our vision into a crew of skilled glassmakers and during a five year examination-and-understand course of action bit by bit learned how to develop elegant, lightweight glass.

The reveal of Johnnie Walker Blue Label Ultra alerts the model’s motivation to innovation, with hopes that the bottom-breaking layout could inspire the more high-class, lightweight, and low-carbon whisky bottles of tomorrow.

In the course of its 5 years of study, the model continues to be granted a United kingdom patent4 also to motivate further more progress during the market – As well as in a primary for Diageo – a license towards the patent might be offered on the royalty-absolutely free basis to everyone on the planet who wishes to share in these discoveries.

Johnnie Walker Blue Label Ultra is definitely the brand name’s lightest 70cl Scotch whisky glass bottle to this point and also to the best on the manufacturer’s know-how and study, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The design can take bold strides and dares to experiment by using a recognised paradigm of luxurious.  

Developed by way of a check-and-discover model with exterior glass makers, this light-weight-body weight bottle contains a handblown teardrop condition that reimagines Johnnie Walker's legendary square style, exemplifies the future of light-weight, and can help find out new opportunities for lighter, reduced carbon packaging choices.

Nevertheless, the technology won't but exist to roll out the Ultra bottle permanently. Diageo hopes this will alter, and it has previously been granted a patent to continue progress. 

The complex difficulties that lightweighting offers led us to incorporate various style and design and manufacturing technical specs that we could not have envisaged at the start of our journey; with the necessity of the tear drop condition which We've got moulded to continue to mimic the enduring square kind of Johnnie Walker bottles, towards the addition of the protective cage to permit to get a spherical base, plus the hand-producing and filling of each and every personal bottle to avoid damages in creation.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo In combination with this, Diageo has announced that a royalty-totally free license on the website patent is going to be presented to anybody who needs to affix Johnnie Walker in its mission. Lindley explained: “Rather then hold this new knowledge close to our chest, we’re thrilled to be offering a royalty-totally free licence to our granted UK patent to the entire world.

We discovered that the lightest, strongest glass bottle you can also make without the need of compromising toughness can be a teardrop form.

“We’re most likely about twelve months from These to start with items hitting the industry because of the lightweighting method.”

It is a one particular-off bottle for now illustrating the artwork with the achievable, like a style and design experiment and redefining light-weight as luxurious. We will carry on to apply these learnings across the wider Diageo variety.

Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, as well as a quantity of ghost whiskies, 1st designed in distilleries which have due to the fact shut.

Considering that the time of its founder, John Walker, individuals who blend its whiskies have pursued flavour and high-quality above all else.